Using strong, overt & clear call-to-actions in your Facebook advertising can be a crucial point of success. This blog will explain how you can use strong call-to-actions to improve the volume of Facebook clicks you can generate.
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(See it works!).
As we’ve explored in a previous blog post, Facebook can be a fantastic way of driving link traffic. While Facebook can help optimise your ads for click-throughs, there are a number of ways that you can help yourself to drive more traffic from your Facebook ads.
Read on, fine reader. Read on (that call-to-action was a bit more poetic).
What is a call-to-action (CTA)?
Just to ensure everyone is reading from the same hymn sheet, let’s stop in at glossary corner.
This is what you are trying to get people to do as a result of seeing your ad. Be it watching your video or commenting on your post. Or in this case, going to the destination that you want them to.
On Facebook, this takes two forms. There are undefined call-to-actions that you can ask your target audience to do. You can define and set these, and request them in either your text copy or your content.
The other way in which you can use call-to-actions into your Facebook advertising is through the ones that Facebook offer.
These are found in the bottom right hand corner of your Facebook ads. They are set buttons that you can overlay on your ad, prompting a user to engage further with your ad or content.
These are set by Facebook & cannot be changed. But are fairly universal to what you would want to achieve with any Facebook post. So they’ve got you covered.
Don’t Ask, Don’t Get – why Call to Actions are so important
Depending on what your approach to Facebook advertising is, we can imagine that you want your target audience to do something as a result of your ads.
Including a strong, clear call to action will provide the prompt needed to get your target audience to fulfill this action.
The CTA isn’t just limited to the button either. You can add additional CTAs throughout your ad, making the whole ad work together to provide a compelling reason to click through.
Using either the Headline, Caption, Image or, ideally, a mixture of all 3 will help ensure that you provide the reasons why your target audience should click through to your site.
Making what you want your audience to clear, overt but to the point will help give them that additional reason to do what you want them to do.
Using the CTA button by this point should just help form an idea of what your target audience will be doing. It will help set expectations around whether they are going to be downloading an app, signing up to a service or just visiting a website.
Stronger & clearer, the better
Keeping your ads as clear & simple as possible will ensure that you’re not misleading your target audience. Assuming that your targeting is spot on as well, your audience should already have some interest as well in what you’re trying to say.
Even so, having a strong CTA running at different points throughout your ad will make sure your target audience are given the right reasons for clicking through.
Much like the CTAs we’ve been talking about, we hope that was very clear.
How Social Acumen can help drive more link traffic for you
Social Acumen can provide you with a clear & simple picture of which of your Facebook ads are driving the most efficient & effective link traffic.
Our Next Step Engagement score focuses solely on how effective your ad was in this regard. And through the insights it generates on this score, Social Acumen can give you a clear idea of what you can do to improve the volume of link traffic moving forward.
Best of all, it delivers these insights instantly. That way you can spend less time wondering how to drive link traffic & more time making it happen.
To learn more about how Social Acumen can improve your Facebook advertising, click here.