It means a huge amount that I get to write these words & that you’re reading them.

We’ve been working on Social Acumen for some time now and Ace & I are so happy to finally release Social Acumen on BETA.

I wanted to share with you a little bit about how we got to where we are. And now that we’re here, what we intend to do.

On a cold, wet night …

“This speed-networking event looks like the perfect place to meet a co-founder,” Sam thought. “That way I can chat with people so they really get the idea & will hopefully come on board. Sounds great.”

Armed only with an Excel version of the Social Acumen analytics model, off Sam went, full of confidence, to try and “charm” a co-founder into developing what he’d done into a full working, analytics tool.

However, rather than the usual speed-dating format of everyone having a bit of time to talk to each person, before being moved onto the next person, this speed-networking was a little different.

Instead of speaking to everyone individually for 30 seconds, you needed to pitch once to a room full of 250 people to get your idea across. Run over, and you got super-soaked off stage. So no pressure.

With nothing prepared to say & while queuing to get on stage, Sam quickly scribbled down some notes and took to the stage.

While not a Steve Jobs-level keynote speech, he managed to garble out “Social Media analytics” & “online tool.”

Which was apparently enough for Ace to take notice. Approaching him afterwards, Ace suggested that he would not only be able to turn Sam’s Excel into the online tool he wanted, but could also help out with the model itself.

Pleased that someone took notice, Sam was thrilled that someone was willing to help build the tool. But the model itself was pretty much done & Sam was pretty proud of what he’d done, so needed some convincing that this Ace-guy would add value to the tool.

“That’s great you want to help code & build the tool from my model” Sam said, pointedly.

“Yes, that sounds feasible,” Ace replied, “but I also have a phD in Mathematical Modelling & Evolutionary Algorithms so I could help develop the model if you wanted.”

“I suppose you could have a look at it,” Sam rather bashfully conceded, and quickly suggested they met for coffee to change the subject from his still undisclosed grade in GCSE Maths.

Prufrock, the coffee shop in London, where Sam and Ace met to discuss Social Acumen for the first time. We sat in the back right corner.

A few coffees later, Sam and Ace agreed to form Social Acumen and develop an analytics tool that could not only give their users a score for how well their Facebook content was performing, but also how they could improve it moving forward.

And that’s what we’re bringing you today.

Introducing…Social Acumen

Social Acumen enables brands to understand what works (and what doesn’t) on Facebook.  

We understand that analysing Facebook advertising is a real challenge. It’s time consuming,  confusing & an expensive thing to get wrong.

Fundamentally, if you can’t turn your Facebook data into a meaningful Insight, then improving your Facebook advertising is just guesswork.

Through our clear scoring system & Insights, you can understand how your content has performed and what you need to do to improve it.

And all at the click of a button.

ROI on everything

If you’re running any form of Paid advertising on Facebook, you need to know what you’re getting for that spend.

That’s why we analyse all Paid content in relation to how much money you’ve spent.

This will start to give you a clear picture of what you’re getting as a result of your investment. It will also give you a clear indication as to whether:

  • the ads you’re running are the right format
  • the audience you’re targeting are right
  • the amount of money you’re spending per post is correct

That’s a PLUS

While we want to get you started with Social Acumen, this will only allow you to analyse 15 posts.

Upgrading to Social Acumen PLUS will enable you to analyse as many posts as you want. You can upgrade your subscription as soon as you want. Just follow the “Upgrade to PLUS” button on Social Acumen.

This will give you a 30 day free trial of Social Acumen PLUS which will run at a subscription of £19.99 per month, per subscription.

That means if you’ve got one Facebook page you manage, that will be one subscription. If you manage a billion pages, then that will be a billion subscriptions (there aren’t a billion pages yet, but you get my point).

We want your input

We want as much of your feedback and input into Social Acumen as possible. That’s the only way we’re going to build something that you really want to use.

So we’re going to be in touch with you as you start using Social Acumen. And we’re here for you to ask us any questions too.

You can either use the chat function on our website, our Facebook or Twitter page. Or you can email us at [email protected] and we’ll get back to you as soon as we can.

Let the scoring begin!

Sam & Ace